Task 3

　　Directions:

　　The following is a letter recommending a product after reading it; you are required to complete the outline below it (No. 46 to No. 50). You should write your answers briefly (in not more titan three words) on the Answer Sheet correspondingly. 　　PLR Air Conditioning Center 　　27 West Street 　　Plaines City 　　IA America 50705 　　March 6, 2004 　　Ms. Li Chunhua, President 　　New Era Engineering Group 　　26 Renmin Street 　　Yangzhou, Jiangsu, China 　　225002 　　Dear Ms. Li, 　　Thank you very much for allowing us to present to you our recommendation for a PLR Air Conditioning System. We would like also to express our appreciation to Mr. Zhang and Mrs. Wu for their help as we collected the data necessary for this proposal. After thoroughly analyzing your company's engineering requirements, we believe that you will find this proposed PLR system satisfactory. It will provide the maximum return on your investment dollar. In addition, the PLR. system protects you against obsolescence ( 过时 ) in the near future - if your business continues to experience the normal growth you have experienced in the last few years - because the equipment PLR proposes to install is a modular ( 模块的 ) design to which you may add additional units as the need arises. 　　We believe that you will find this system practical, efficient, and economical for the needs of your company both now and in the near future. It is our sincere hope that the information in the enclosed proposal will make your decision to install a PLR Air Conditioning System much easier.Sincerely yours, 　　James P. Callahan 　　Sales Manager 　　Recommendation of a Product 　　Product recommended: PLR 46 　　PLR's proposal: based on the analysis of the buyer's 47 　　Features of the Product: 　　1. it's a 48 design; 　　2. it's practical, 49 and economical; 　Task 4
 

　　Directions:

　　The following is the contents of a book named Public Relations. After reading it, you are required to find the items equivalent to ( 与 …… 相同 ) those given in Chinese in the table below. Then you should put the corresponding letters in brackets on the Answer Sheet, numbered 51 to 55. 　　A …… Research and Analysis 　　B …… Role of Departments 　　C …… Communication Process 　　D …… Sampling Public Opinion 　　E …… Dealing with the News Media 　　F …… Planning Actions 　　G …… Reaching the Audience 　　H …… Opportunities in the Print Media 　　I …… Feedback and Evaluation 　　J …… Public Opinion and Persuasion 　　K …… Social and Cultural Agencies 　　L …… Entertainment and Sports 　　M …… Government and Public Affairs 　　N …… Membership Organizations 　　O …… Legal Problems 　　P …… International Public Relations 　　Example ：(E) 与新闻媒体打交道 (F) 行动计划 　　51 . ( ) 交流过程 ( ) 娱乐和体育 　　52 . ( ) 国际公共关系 ( ) 公众意见抽样调查 　　53 . ( ) 政府和公众事务 ( ) 研究与分析 　　54 . ( ) 部门职能 ( ) 社会与文化机构 　　55 . ( ) 反馈与评价 ( ) 法律问题　Document Enclosed: a / the 50


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